The FDA allows approved nicotine pouches to advertise that they’re less harmful than cigarettes.

US FDA

US FDA News Release, ‘FDA grants first-ever modified risk orders to eight smokeless tobacco products FDA concludes completely switching from cigarettes to these authorized products lowers certain health risks,’ October 2019.

• In 2019 the US Food & Drug Administration (FDA) granted risk modified orders to eight Swedish-style nicotine products.
• The products were given the right to advertise with the claim: “Using General Snus instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis.”
• The FDA came to this conclusion following an exhaustive scientific review, including long-term epidemiological studies. 
• The FDA stated that the “available evidence does not demonstrate significant youth initiation of these products.”
• According to the FDA’s statement, these pouches “will significantly reduce harm and the risk of tobacco-related disease to individual tobacco users and benefit the health of the population as a whole.”

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