A safer alternative for smokers
Tobacco and nicotine products can be placed on a continuum of risk, with cigarettes being classified as high risk and nicotine products that don’t burn tobacco classified as lower risk.
THR encourages smokers to move down the risk continuum by switching from high-risk tobacco products to far less harmful nicotine products.
Nicotine pouches and e-cigarettes rank alongside common nicotine replacement therapies such as gum and sprays on the risk continuum.
Although nicotine is the major addictive substance in tobacco products, it is not to blame for the disease and death caused by smoking tobacco.