Risk continuum shows nicotine products can save lives at a faster rate than previously possible.
Annual Review of Public Health
Nicotine is relatively harmless, all the harm from smoking comes from tobacco smoke.
Public Health England
There is a direct link between the declining smoking rates in the US and e-cigarette uptake.
British Medical Journal
90% of smokers start vaping to help them quit
European Tobacco Harm Reduction Advocates (ETHRA)
15 past presidents of the Society for Research on Nicotine and Tobacco say vaping can benefit public health
American Journal of Public Health
6.6 million lives could be saved in the US over the next ten years by switching Smokers to vaping.
Georgetown University Medical Center
An advocates guide to tobacco harm reduction and campaigning for safer alternatives.