The survey analysed the response of more than 37,000 submissions to ETHRA’s online EU Nicotine Users Survey.
Safer nicotine products help hugely with quitting smoking. Among those who were ever smokers, 73.7% of nicotine pouch users and 83.5% of vapers had stopped smoking.
Harm reduction was the most strongly cited reason for adopting vapes (93%), followed by quitting smoking for more than 90% of vapers. Harm reduction was also the most common reason cited for using nicotine pouches (75%) followed by quitting smoking (60%).
Reduced costs, flavours, availability of products and (specifically for vapers) the ability to adjust vaping products, are all important factors for consumers when adopting harm reduction products.
60% of users would look for alternative untaxed sources of e-liquids when high taxes were introduced.
If flavours were banned, more than 71% of vapers would look for alternative sources to the legal market.